Knowledge management is a valuable tool for companies to promote the efficient management and use of knowledge. This training covers the fundamental concepts and methods of knowledge management, including the collection, storage, sharing, and application of knowledge within organizations. Participants will explore the differences between explicit and implicit knowledge and learn how knowledge can be leveraged as a strategic resource to drive innovation and gain a competitive edge. The course also highlights technological tools such as knowledge databases, content management systems, collaborative platforms, and even artificial intelligence, all of which contribute to optimizing knowledge exchange.

Wissen teilen, Innovation fördern: Strategien für erfolgreiches Wissensmanagement im Unternehmen

Sparking Innovation: Strategies for Effective Knowledge Sharing

"The Customer Is King"—a nice principle, but not always easy to follow.  Some customers make life challenging for employees with behaviors like making excessive demands, being petty or impatient, or crossing boundaries.  This e⁠-⁠training course provides strategies for handling difficult customer interactions in ways that foster positive relationships and maintain a constructive business dynamic.  It focuses on developing a service-oriented mindset, explains techniques for de-escalation, and offers guidance on steering difficult conversations back on track. Participants will also learn how to set boundaries and respond effectively to boundary violations.

Schwierige Kund:innen: Herausfordernde Situationen souverän meistern

Tough Customers: Navigating Challenging Situations with Confidence 

The current global situation is worrying: In the face of the omnipresent climate crisis, financial crises, social and political unrest, technology and information overload, we need to find our bearings and take action. How can this be achieved? This training provides strategies for successfully dealing with ambiguity and uncertainty. It highlights the aspects of mental agility, self-awareness, emotional awareness and situational awareness. Mental agility makes it possible to accept uncertainty and react flexibly to new situations. Self-knowledge opens up the space to reflect on one's own values and convictions in order to better understand one's own reactions. Control over strong emotions prevents impulsive actions. This allows situations to be realistically analyzed and appropriate decisions to be made.

Handlungsfähig bleiben:  Unsicherheit und Ambivalenz souverän meistern

Staying in Control : Managing Uncertainty and Ambivalence with Confidence 

With the 5⁠-⁠step technique, you can specifically address the needs of your customers and inspire them with your product.

Nutzen argumentieren mit der 5-Stufen-Technik

arguing-benefits-with-the-five-step-technique

sales-and-marketing

Sales and Marketing

Arguing Benefits with the Five Step Technique

To ensure that your customers do not regret their purchase or exercise their right of withdrawal after a successful sale, you must also be there for them after the sales meeting. Here you can learn how to proactively and individually encourage them in their purchase decision.

Kaufreue: Meine Kund:innen machen einen Rückzieher

buyers-remorse-my-customers-are-backing-out-of-the-deal

Buyer's Remorse: My Customers Are Backing Out of the Deal

In order not to lose your customers to the competition when you adjust your prices, you have to make sure that they understand your reasons for the price adjustment and continue to trust you. Here's how you can do that.

Ich muss meinen Kund:innen eine Preisanpassung erklären

i-have-to-explain-a-price-adjustment-to-my-customers

I Have to Explain a Price Adjustment to My Customers

The Acknowledgment Method helps to professionally refute objections from customers in sales talks and convince them of a product or service.

Einwände entkräften mit der Quittungsmethode

countering-objections-with-the-acknowledgment-method

Countering Objections with the Acknowledgment Method

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challenges by advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’s knowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearning is a compact e-learning course that takes only a few minutes to complete. The short learning unit is ideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). A microlearning can be combined with appropriate macrolearnings or used as a stand-alone learning product.

Arguing Benefits with the Five Step Technique

Matching Macrolearnings

Demonstrating Value

Strategic Sales—Building Relationships

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These microlearnings may also interest you

New e-trainings at PINKTUM

Arguing Benefits with the Five Step Technique

Matching Macrolearnings

Demonstrating Value

Strategic Sales—Building Relationships

What is a microlearning?

Classification

Course detailsExpand all

Course details

Target group

Learning objectives

Competencies

Authoring tool

These microlearnings may also interest you

New e-trainings at PINKTUM